Impression and click tracking answer how many people saw or clicked something. Conversion tracking answers who generated the order, whether the order is valid, who should receive commission, and how the brand and sellers reconcile results. In social distribution, KOC, group leader, micro-distributor, TP, and enabler scenarios, brands need order source, promoter attribution, valid order, commission, fulfillment, and reconciliation records.
Why impressions and clicks are not enough
Impressions and clicks explain early interactions, but they do not settle who generated the order, how commission should be calculated, whether the order is valid, or how reconciliation should be done.
What is impression tracking?
Impression tracking records how often ads, posts, videos, product information, or live content were displayed. It is useful for reach and awareness, but it does not equal sales.
What is click tracking?
Click tracking records whether users clicked ads, links, buttons, product pages, or seller entry points. It signals interest, but it does not equal payment, shipment, or a valid order.
What is conversion tracking?
Conversion tracking records whether an order was created and who should receive credit. It also connects orders with tasks, campaigns, valid order rules, commissions, and reconciliation.
Why KOCs, group leaders, and micro-distributors need conversion tracking
KOCs should not only be measured by exposure. Group leaders and micro-distributors are closer to sales, so brands need to know who truly generated valid orders.
How conversion tracking supports +1 comments
A comment such as A01+1 can generate a cart or order confirmation flow and attribute the order to the right seller, task, and campaign.
Conversion tracking complements impressions and clicks
Impressions, clicks, and conversions represent different funnel stages. Once commissions and reconciliation are involved, conversion tracking becomes essential.
FAQ
What is the difference between impression, click, and conversion tracking?
Impression tracking measures views, click tracking measures traffic, and conversion tracking measures valid orders, attribution, commissions, and reconciliation.
Can click tracking replace conversion tracking?
No. Click tracking can support source analysis but does not handle +1 orders, valid orders, commissions, returns, or reconciliation.
How does Pitchpop support conversion tracking?
Pitchpop connects product tasks, seller entry points, +1 comments, product-code orders, order source, seller attribution, valid orders, commissions, fulfillment, and reconciliation.
Pitchpop
Learn how Pitchpop builds social conversion tracking and order attribution
Learn how Pitchpop builds social conversion tracking and order attribution